Duke Medical Center Library & Archives Blog
Trouble Communicating with Non-Scientists?
Posted On: Thursday, March 9, 2017 - 11:47 by Erica Brody
Do you have trouble communicating with Non-Scientists? Check out these tips from leading weather scientist, Dr. Marshall Shepherd.
- Know your audience. Many scientists are guilty of delivering the same message to the Rotary Club or Congressional Staffers that they give at a science conference. Research and understand your audience. Anthony Leiserowitz, an excellent climate communication scholar at Yale, once told me, "Not knowing your audience is like throwing darts at a dartboard with the lights off."
- Get to the point. As scientists we are trained to describe a ton of details and background information before we give the final results…
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